In 2013 we developed the Pacific Jewellers Wellington Cup Branding for the 2nd year. We worked with a similar concept from the previous year, but worked with Brady Dyer Photography who supplied the photos. Trentham‘s marketing manager Julia Shardlow provided the direction and arranged the models, outfits, and make-up with Sopheak Seng.

Have a look at Brady’s behind the scenes blog for some great photos capturing the shots needed.

The branding has been used on everything from flyers, billboards, bus backs, tickets, brochures, race booklets, magazine advertising, newspaper articles, web blogs, tab self service kiosks and anything else you can think of.

As well as the main Wellington Cup branding, we also designed the logo and poster for the Pure Pavilion area of Wellington Cup and the logo for the Gazley Fashion in the Field.